Reverend is the brainchild of Joe Naylor. Joe's decades of formal training and hands-on experience along with a small, highly skilled staff insures that Reverend delivers the goods:

TONE - Great design makes for great sounding gear, not some rare wood or mystical vintage components. However, Reverend does have a deep respect for and an extensive knowledge of fine vintage equipment. At Reverend, vintage sensibilities come together with design innovation for tone that satisfies the most discriminating players.

STYLE - Sure, they could make knock-offs of the classic designs, but that would be boring! Reverend guitars are an extension of your musical and stylistic individuality, a unique voice in a sea of clones.

VALUE - Reverend puts extensive research and development into their products to raise the level of performance. That is why Reverend products are often compared performance-wise to gear costing several times more.

SERVICE - A product is only as good as the people who stand behind it. Reverend service is legendary. Why?...because their philosophy is simple: treat customers the same way they would want to be treated.